PERFORMANCE, POWERED BY DATA
Scale measurable growth with programmatic and performance media
Whynam helps brands reach customers through high-intent, premium inventory and AI-focused campaign optimization across In-App & CTV inventory.
Outcomes at scale
120M+
Monthly unique reach
28%
CPM savings
96%
Video completion rate
99%
Viewability on CTV
Based on campaign benchmarks across In-App Gaming and CTV inventory.
The Whynam Group
Whynam is more than an ad network, it's a marketing hub. Two specialized companies operate under our roof, giving us direct access to technology, inventory, and audiences.
CTV & Performance
Urbani.TV
A premium advertising network aggregating exclusive inventory from leading publishers across the Middle East and the USA, giving brands direct access to brand-safe, high-quality placements and engaged audiences across CTV, mobile, and web.
60+
Premium publishers
200M+
Monthly CTV impressions
Game Studio
Playmania
Our in-house game studio, developing and publishing mobile games with engaged communities powering premium in-game inventory and first-party audience insights.
10M+
Total downloads
40K+
Active users
Advertise smarter with tools that drive results
We combine programmatic buying across CTV and in-app with premium publisher inventory, optimizing toward the performance KPIs that drive your business.
Solution 01
CTV Advertising
Reach engaged audiences on the biggest screen with premium Connected TV inventory, bought programmatically across leading streaming apps and publishers.
Solution 02
In-App Advertising
Access brand-safe in-app supply at scale through direct publisher and SSP integrations, with granular app-level targeting and transparency.
Solution 03
Premium Publisher Supply
Buy directly from vetted publishers through curated deals and PMPs, ensuring quality inventory, viewability, and full supply-path transparency.
Solution 04
Performance-Driven Buying
Optimize every impression toward the KPIs that matter, such as CPA, ROAS, CPI, and CPCV, with predictive bidding and transparent reporting.
Ready for your next growth channel?
Build full-funnel campaigns with clear attribution and execution support from strategy to scale.
Quality traffic, verified at every stage
We care about the quality of every impression — vetting our publishers and verifying all traffic with IVT tools, so we only sell the best traffic possible.
Publisher Vetting
Every publisher is carefully screened before joining our network, so only trusted, premium inventory ever reaches your campaigns.
IVT Verification
Our IVT detection tools scan traffic in real time, filtering out invalid and fraudulent activity before it ever counts against your budget.
Continuous Monitoring
Quality doesn't stop at onboarding. We continuously audit publisher performance and brand safety, removing sources that fall below our standards.
Only the Best Traffic
The result: we sell only the traffic that passes every check, so you get clean, high-performing placements you can trust.
Mobile Gaming & CTV apps advertising
Tap into direct app partnerships and curated in-game placements to reach users with high attention and strong purchase intent.
Benefit 01
Direct Partnerships
Work directly with top gaming app publishers to secure high-quality placements and premium in-app attention.
Benefit 02
Curated Ads
Align creative formats to gameplay behavior and placement context to improve relevance and drive stronger ad engagement.
Benefit 03
Premium Gaming Inventory
Reach active audiences in trusted mobile gaming environments while maintaining brand suitability and campaign efficiency.
Start buying performance media today
Build efficient campaigns with transparent reporting and always-on optimization from the Whynam team.